Chipotle participated in the 2020 Rose Parade presented by Honda with a float, entitled "Cultivate the Future of Farming," that featured a live post-to-donate element. As a part of its mission to cultivate a better world, Chipotle donated $1 to the National Young Farmers Coalition for every post on Facebook, Instagram and Twitter using #farmers on January 1, 2020. This initiative followed Chipotle's recently announced financial commitments to the next generation of farmers, including a $250,000 donation achieved through its Farmer Friday effort to fund seed grants. As a brand that relies on farmers who are dedicated to producing real ingredients, Chipotle is investing in a number of sustainable solutions including three-year contracts, financial donations, grants and increased purchasing.
"Chipotle's business wouldn't be possible without our farming partners who are as committed to sustainability and food with integrity as we are," said Chris Brandt, Chief Marketing Officer of Chipotle. "In the spirit of the parade's 'The Power of Hope' theme, we hope that our participation in the Rose Parade brings change to the future of farming, beginning with the National Young Farmers Coalition."