Back-to-school promotion was Chipotle’s #1 BOGO of all time and the largest gross sales day in company history

NEWPORT BEACH, Calif., August 21, 2026 – Chipotle Mexican Grill (NYSE: CMG) announced today that its School Spirit BOGO delivered record-breaking results on Thursday, August 20, as students and fans across the country showed their school pride for a free entrée.

The promotion achieved Chipotle’s highest BOGO redemptions ever, exceeding the company’s previous record—its Matchday Soccer BOGO—by 25%. The day also generated the largest gross sales day in Chipotle history.

“School Spirit BOGO delivered record-breaking results by showing up in a moment that matters to our guests with real food and great value,” said Fernando Machado, Chief Brand Officer at Chipotle. “The response reinforces the power of creating timely, relevant experiences that deepen connection with our guests and drive the business.”

SCHOOL SPIRIT DRIVES RECORD ENGAGEMENT

To celebrate the back-to-school season, guests wearing school apparel or accessories on August 20 could purchase an entrée at participating Chipotle restaurants in the U.S. from 3 p.m. to close local time and receive a second entrée for free. From middle and high school spirit wear to college tees, sweatshirts, jerseys and hats, guests turned their school gear into a ticket for a free entrée while representing their favorite schools. The record results underscore the enthusiasm generated by Chipotle’s in-restaurant BOGO offers and the brand’s ability to create culturally relevant moments that bring guests together.

School Spirit BOGO By the Numbers:

• #1 BOGO in Chipotle history
• 25%+ more redemptions than the previous record-setting Matchday Soccer BOGO
• Largest gross sales day in Chipotle history